SEO Basics for Small Businesses in Nigeria

Introduction

Search Engine Optimization (SEO) helps small businesses get discovered on Google. With the right SEO strategy, Nigerian businesses can attract free, organic traffic.

Keyword Research

Keywords are search terms users type into Google.

How to choose keywords

• Focus on local keywords
• Use long-tail phrases
• Target customer intent

On-Page SEO

Optimize individual pages.

Key elements

• Page titles
• Meta descriptions
• Headings
• Internal links

Content Creation

Content is central to SEO success.

Publish helpful blog posts that answer common questions.

Technical SEO

Ensure your site loads fast and is mobile-friendly.

Local SEO

Register your business on Google Business Profile.

Conclusion

SEO is a cost-effective way for Nigerian small businesses to grow online and attract quality leads.